Most identity projects deliver a logo and a colour palette and stop there, then leave the rest of the brand to figure itself out on the fly. We do not. The brand identity system covers wordmark, monogram, full colour system, paired type, photographic direction, illustration cues, and a compact brand book your team can actually use — written for people who design with the brand, not just present it. Two senior designers work on every identity engagement, and you talk to the same two people from first call to handover.
Everything that arrives in the final handover.
No upsells, no hidden line items. If something is not listed here, it is not part of this engagement — and if you need it, we will quote it separately on the engagement letter.
- 01 Discovery interviews with up to four people on your team.
- 02 Two distinct identity routes, presented in context — never on a white square.
- 03 Final wordmark, monogram, and one secondary mark, in every working format.
- 04 Full colour system with accessible pairings and ink-on-paper proofs.
- 05 Paired primary + secondary typography with licensing guidance.
- 06 A compact brand book (≈ 28 pages) covering usage, voice, and don'ts.
- 07 One round of structured revisions across the whole system.
The week-by-week shape of the engagement.
A predictable rhythm so you know what to expect when. We do not work in the dark — every phase ends with something agreed in writing before the next one starts.
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Phase 01
Discovery
Two weeks of interviews, audit of the current brand, and a written direction document agreed before any drawing.
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Phase 02
Routes
Two distinct identity routes, both fully fleshed-out at the system level, presented together.
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Phase 03
Refine
You pick a route. We refine it across colour, type, marks, and one real-world application.
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Phase 04
Book
The brand book and final asset library land in one neatly organised handover.
Ready? Book Brand identity system.
€640 · 14 — 18 working days · We take your details on the next screen and route payment through Stripe Checkout.