Liria Bookshop
Brand identity system
Full identity for a forty-year-old independent bookshop in Madrid, including a custom serif used in their wayfinding.
We are a small art-directed studio in Ceuta, on the strait between two seas, designing identity systems, websites, and design systems for businesses that want to look considered without looking generic.
There are larger studios. There are cheaper studios. We sit in a particular corner of the field: small enough that you talk to the same two senior designers from first call to final handover, large enough to ship a full website or identity system without anyone working late.
Every engagement is led by one of three senior designers who have been in the field for more than a decade each. We do not outsource. We do not subcontract. We do not use generative AI to produce the visual work. Where we use AI is where it earns its keep — research synthesis, transcription, basic asset organisation — and the design itself is made by hand, like making any other object you would want to keep.
The studio is based in Ceuta, a small Spanish city on the African coast, fourteen kilometres of water from the Iberian peninsula. Roughly half of our clients are in Spain. The rest are elsewhere in the EU, in the United Kingdom, in the Maghreb, and a smaller number in North America. We work in English and Spanish; French is available if useful.
Most studios start with a discovery call before quoting. We publish the prices. The discovery call is still the right place to figure out which engagement fits — but you should not need a call to know what something costs.
A complete identity system — wordmark, monogram, color, type, voice, and a tidy little brand book that your team will actually open.
A complete five-page website design — home, plus four inner pages of your choosing — laid out as a real editorial object, ready for a developer to build.
One conversion-focused landing page, art-directed end-to-end and structured for a clean developer handover.
A clean hand-built static site, no CMS, no framework cruft, hosted on whatever you prefer — typically a six-page website ready for the web.
A scoped design system — tokens, primitives, and a working component library in Figma — for product teams who have outgrown ad-hoc mocks.
One week with a senior art director, focused on the one visual question you cannot get out of the way — direction agreed, examples produced, written rationale delivered.
Selected engagements from the last three years. We keep this list short and current — older work is available on request. Most of these clients are still working with us in some form.
Brand identity system
Full identity for a forty-year-old independent bookshop in Madrid, including a custom serif used in their wayfinding.
Website design · five pages
A five-page editorial site for an established Lisbon architecture practice, replacing a CMS build they could not maintain.
Brand identity + landing
Identity and direct-to-consumer landing page for a new specialty coffee roaster out of Sevilla.
Design system · components
A scoped design system for a clinical healthtech that needed to look human without looking casual. Now in their onboarding.
Brand identity + static build
Identity and a clean six-page static site for a small boutique hostal on the Galician coast.
Art direction sprint
A one-week art direction sprint that produced the visual route for their year-long monograph book.
Short essays on saying no, on colour, on the boring half of a brand. Updated when we have something worth saying, never on a content calendar.
Two-thirds of the briefs that reach the studio get a polite written no. A short essay on why we treat declining work as part of the service.
Empty states, 404 pages, unsubscribe confirmations. The boring half is where most brand systems quietly fall apart — and where the careful ones become unforgettable.
A written reply within two working days. We say no roughly two-thirds of the time, in writing, with the reason.